Social is a paid add-on at $50/month. It isn't included in any base plan — you turn it on separately, and you can leave it off entirely without affecting anything else in BookYourMat.
What it does: drafts social posts for your studio on a schedule, so posting stops being the thing you meant to do on Sunday night.
Before you start
Publishing needs your Facebook or Instagram account connected — see connecting Stripe, Gmail, and Facebook. You can generate and review drafts before that's done, though, so there's no reason to wait.
The intake interview
Social starts by asking about your studio, and the answers become your business brief:
- Your ideal client
- What makes your studio different
- Your offerings and prices, and any pricing notes
- Your place — where you are, what the room is like
- Any current promotion
- Your voice, with examples of house phrasing
- Tone constraints
- Topics never to post about
You can correct any of this later, and you should. "Actually our ideal client is adults over 50 recovering from injury" is the kind of correction that changes every post that follows. The voice examples and tone constraints are what stop the output sounding like generic fitness copy — they're worth spending time on.
Your first week
Once intake is done (or you've skipped through it), generate your first week of drafts. It plans and renders a full week, and it works before Instagram is connected — so you can see what it would post before committing to anything.
Reviewing drafts
Social lives on its own dashboard page, with tabs for This Week, Calendar, Weekly Blog, Library, and Brand.
Each draft has three options in its top row:
- Approve — marks it ready, and the scheduler publishes it at its slot
- Change — a one-line "What should be different?" box; the post is revised in place — caption, hashtags, the headline on the image, and a new picture when that's what you ask for
- Skip — this one doesn't run
You can also fix a draft right on its preview: the pencil Edit caption button edits the caption text, and the wrench Replace image button offers a fresh render, an AI-generated image, or any photo from your Library.
Only drafts can be approved. Once a post is approved, it's in the ready-to-publish queue — and a draft or ready post can still be Changed, moved to another day or time (the pencil on its date chip, or dragging it across the two-week strip), or published on the spot with Post now on a single post (needs your Facebook/Instagram connected).
Writing your own blog post
You don't have to use the generator. On the Weekly Blog tab, choose Write my own to open a blank title and body. It's the same editor as a generated draft — Markdown body, optional photo, Save, Preview, and Publish. Nothing goes live until you publish it.
Deleting a blog post
Any post — draft or published — can be removed. Open it on the Weekly Blog tab and press Delete; it asks "Are you sure" first and can't be undone. If the post was live on your WordPress site, that copy goes to the trash too, so it comes off your website — if that step fails, you're told to remove it on WordPress.com by hand. There's no unpublish, so Delete is the way to take a post down.
What you can't do
Being straight about the limits, because they're real:
- You can't reorder posts within one day — only move them between days.
- Once a post is live you can't edit or unpublish it from BookYourMat — fix it on the platform itself.
What you can change is the schedule itself: which days you post on and what hour, up to three days a week, under Brand → Content → Schedule.
Common questions
Can Becky publish a post for me? She can draft and revise posts in the Social chat — caption, hashtags, the headline on the image, even a new picture when you ask — and the Post now button on a single post publishes immediately. She'll never claim she unpublished or edited a post that's already live, because she can't.
A post is wrong and I don't want a regenerated image, I want different words. Fix the brief rather than the post — voice, tone constraints, and no-go topics shape everything generated afterwards.
Still stuck? Contact support — we answer real emails from real people.